Crafting Paradise - The 88

Bringing The 88 to Life: Crafting a Destination Through Design
Kite Beach, Cabarete, Dominican Republic

At SEREL, we believe that branding is about evoking emotion, telling a story, and creating a presence that lives far beyond the screen. Our partnership with The 88, a luxury beachfront residence located on the iconic Kite Beach in Cabarete, Dominican Republic, exemplifies this philosophy in action.

From the very beginning, The 88 was more than just a residential project. It was a vision of exclusivity, tranquility, and elevated coastal living. SEREL was brought in at inception to transform that vision into a tangible, captivating brand that would resonate with a global audience seeking a truly exceptional lifestyle experience.

A Cohesive Brand from the Ground Up

Our journey with The 88 began at the concept stage. Collaborating closely with the development team, we immersed ourselves in the essence of Kite Beach—its natural beauty, laid-back elegance, and magnetic energy. From this foundation, we built a brand identity that reflects both the minimal luxury of the architecture and the vibrant soul of the Dominican coast.

• Logo Design: Clean, elegant, and unmistakably premium. The 88’s logo captures balance and symmetry—an echo of the property’s architecture and lifestyle.

• Visual Language & Brand Aesthetic: Drawing from oceanic hues, natural textures, and refined typographic choices, the visual identity is both aspirational and grounded.

Immersive Branding

We ensured brand continuity not just online but also across physical marketing collateral, including:

• Billboards and Signage: Designed to stand out while harmonizing with the lush coastal environment, our billboards capture attention without disrupting the serenity of Kite Beach.

• Sales & Promotional Materials: Tailored for a specific buyer, each piece was created to exude exclusivity and build trust with potential investors and homeowners.

• Social Media Concepts: We translated the visual brand into a digital storytelling experience, curating content that builds excitement and showcases the lifestyle, architecture, and location in a cohesive visual feed.

Through our collaboration, SEREL has helped position The 88 as a premier destination for luxury living in the Caribbean, attracting discerning buyers from around the world.

As with every client, we brought not only creativity but strategy, heart, and a commitment to excellence. The result is a brand that doesn’t just look beautiful—it lives beautifully.